The following assumptions (based on historical data) are used when calculating the money a seller makes when (a) selling with a traditional agent; (b) selling on their own (FSBO); and (c) selling with Snapdoor.
- Only 11% of sellers selling on their own (FSBOs) succeed.
- Final price of FSBO sales is, on average, 15% lower than agent-brokered sales.
- Final price of Snapdoor sales is, on average, 5% higher than agent-brokered sales.
- Traditional agents charge 6% commission, split between seller and buyer brokerages.
- FSBOs, by definition, pay no listing-side commission or fees.
- 80% of successful FSBOs pay commission to buyer brokerages.
- FSBOs that pay buyer brokerages pay 2.5% of the sales price.
- Snapdoor listing fees equal 1.5% of the sales price.
- Snapdoor pays buyer brokerages 2.5% of the sales price.
- 96% of traditional agent sales reach settlement (i.e., 4% fall-through).
- 98% of Snapdoor sales reach settlement (i.e., 2% fall-through).
- Taxes are, on average, 1.5% of the sales price for all types of sales.
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